Zinkhan, George M: search on Z-Library

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1

Cultural Differences and Advertising Expression: A Comparative Content Analysis of Japanese and U.S. Magazine Advertising

Hong, Jae W., Muderrisoglu, Aydin, Zinkhan, George M.

Journal:

Journal of Advertising

Year:

1987

Language:

english

File:

PDF, 1.46 MB

english, 1987

2

Humor and Advertising Effectiveness after Repeated Exposures to a Radio Commercial

Gelb, Betsy D., Zinkhan, George M.

Journal:

Journal of Advertising

Year:

1986

Language:

english

File:

PDF, 1.34 MB

english, 1986

3

Humor and Advertising Effectiveness Reexamined

Zinkhan, George M., Gelb, Betsy D.

Journal:

Journal of Advertising

Year:

1987

Language:

english

File:

PDF, 1.01 MB

english, 1987

4

Consumer Conformity: Review and Applications for Marketing Theory and Practice

Dana-Nicoleta Lascu and George Zinkhan

Journal:

The Journal of Marketing Theory and Practice

Year:

1999

Language:

english

File:

PDF, 1.56 MB

english, 1999

5

Advertising and the New Media || The Netvertising Image: Netvertising Image Communication Model (NICM) and Construct Definition

Barbara B. Stern, George M. Zinkhan and Morris B. Holbrook

Journal:

Journal of Advertising

Year:

2002

Language:

english

File:

PDF, 2.69 MB

english, 2002

6

Responses to Humorous ADS: Does Audience Involvement Matter?

Zhang, Yong, Zinkhan, George M.

Journal:

Journal of Advertising

Year:

2006

Language:

english

File:

PDF, 670 KB

english, 2006

7

Defending Your Brand against Imitation: Consumer Behavior, Marketing Strategies, and Legal Issuesby Judith Lynne Zaichkowsky

Review by: George M. Zinkhan

Journal:

Journal of Marketing

Year:

1997

Language:

english

File:

PDF, 402 KB

english, 1997

8

Responses to Humorous Ads: Does Audience Involvement Matter?

Yong Zhang and George M. Zinkhan

Journal:

Journal of Advertising

Year:

2006

Language:

english

File:

PDF, 2.11 MB

english, 2006

9

The Effect of Repetition on Humor in a Radio Advertising Study

Gelb, Betsy D., Zinkhan, George M.

Journal:

Journal of Advertising

Year:

1985

Language:

english

File:

PDF, 1.53 MB

english, 1985

10

The Influence of Home Page Complexity on Consumer Attention, Attitudes, and Purchase Intent

Geissler, Gary L., Zinkhan, George M., Watson, Richard T.

Journal:

Journal of Advertising

Year:

2006

Language:

english

File:

PDF, 125 KB

english, 2006

11

The Role of Books and Book Reviews in the Knowledge Dissemination Process

George M. Zinkhan and Terry Clark

Journal:

Journal of Marketing

Year:

1995

Language:

english

File:

PDF, 517 KB

english, 1995

12

Green Advertising and the Reluctant Consumer

Zinkhan, George M., Carlson, Les

Journal:

Journal of Advertising

Year:

1995

Language:

english

File:

PDF, 918 KB

english, 1995

13

Truth in Marketing Theory and Research: An Alternative Perspective

George M. Zinkhan and Rudy Hirschheim

Journal:

Journal of Marketing

Year:

1992

Language:

english

File:

PDF, 355 KB

english, 1992

14

Determinants of Perceived Web Site Interactivity

Song, Ji Hee, Zinkhan, George M

Journal:

Journal of Marketing

Year:

2008

Language:

english

File:

PDF, 162 KB

english, 2008

15

Self-concept theory: applications in advertising

Zinkhan *, George M., Haytko, Diana L., Ward, Alison

Journal:

Journal of Marketing Communications

Year:

1996

Language:

english

File:

PDF, 1.11 MB

english, 1996

16

Exploring the impact of online privacy disclosures on consumer trust

Yue Pan, George M. Zinkhan

Journal:

Journal of Retailing

Year:

2006

Language:

english

File:

PDF, 201 KB

english, 2006

17

Narrative Analysisby Catherine Riessman

Review by: George M. Zinkhan and Denise E. Delorme

Journal:

Journal of Marketing

Year:

1995

Language:

english

File:

PDF, 245 KB

english, 1995

18

Learning Styles of Undergraduate Business Students: A Cross-Cultural Comparison between the US, India, and Korea

Jaju, Anupam, Kwak, Hyokjin, Zinkhan, George M.

Journal:

Marketing Education Review

Year:

2002

Language:

english

File:

PDF, 1.58 MB

english, 2002

19

Market valuation models of the effect of advertising and promotional spending: A review and meta-analysis

Margy P. Conchar, Melvin R. Crask, George M. Zinkhan

Journal:

Journal of the Academy of Marketing Science

Year:

2005

Language:

english

File:

PDF, 1.40 MB

english, 2005

20

Review: An overview of marketing strategy and planning

George M. Zinkhan, Arun Pereira

Journal:

International Journal of Research in Marketing

Year:

1994

Language:

english

File:

PDF, 3.42 MB

english, 1994

21

The Influence of Home Page Complexity on Consumer Attention, Attitudes, and Purchase Intent

Gary L. Geissler, George M. Zinkhan and Richard T. Watson

Journal:

Journal of Advertising

Year:

2006

Language:

english

File:

PDF, 1.58 MB

english, 2006

22

Envisioning the Future of Advertising Creativity Research: Alternative Perspectives

Bernardin, Thomas, Kemp-Robertson, Paul, Stewart, David W., Cheng, Yan, Wan, Heather, Rossiter, John R., Erevelles, Sunil, Roundtree, Robert, Zinkhan, George M., Fukawa, Nobuyuki

Journal:

Journal of Advertising

Year:

2008

Language:

english

File:

PDF, 189 KB

english, 2008

23

U-commerce: Expanding the universe of marketing

Richard T. Watson, Leyland F. Pitt, Pierre Berthon, George M. Zinkhan

Journal:

Journal of the Academy of Marketing Science

Year:

2002

Language:

english

File:

PDF, 2.15 MB

english, 2002

24

Special Issue on Creativity Research in Advertising || The Concept of "Imaginative Intensity" in Advertising

Sunil Erevelles, Robert Roundtree, George M. Zinkhan and Nobuyuki Fukawa

Journal:

Journal of Advertising

Year:

2008

Language:

english

File:

PDF, 1.00 MB

english, 2008

25

Determinants of Perceived Web Site Interactivity

Ji Hee Song and George M. Zinkhan

Journal:

Journal of Marketing

Year:

2008

Language:

english

File:

PDF, 2.52 MB

english, 2008

26

Self-concept and advertising effectiveness: The influence of congruency, conspicuousness, and response mode

Jae W. Hong, George M. Zinkhan

Journal:

Psychology and Marketing

Year:

1995

Language:

english

File:

PDF, 1.56 MB

english, 1995

27

Determinants of retail patronage: A meta-analytical perspective

Yue Pan, George M. Zinkhan

Journal:

Journal of Retailing

Year:

2006

Language:

english

File:

PDF, 320 KB

english, 2006

28

The Marketing/Finance Interface: Two Divergent and Complementary Views of the Firm

George M Zinkhan, James A Verbrugge

Journal:

Journal of Business Research

Year:

2000

Language:

english

File:

PDF, 72 KB

english, 2000

29

Dimensional Relationships of Recall and Recognition Measures with Selected Cognitive and Affective Aspects of Print Ads

James H. Leigh, George M. Zinkhan and Vanitha Swaminathan

Journal:

Journal of Advertising

Year:

2006

Language:

english

File:

PDF, 2.40 MB

english, 2006

30

Two copy testing techniques: The cloze procedure and the cognitive complexity test

George M. Zinkhan, Claude R. Martin Jr.

Journal:

Journal of Business Research

Year:

1983

Language:

english

File:

PDF, 669 KB

english, 1983

31

From the Editor: Advertising, Design, and Corporate Identity

George M. Zinkhan

Journal:

Journal of Advertising

Year:

1993

Language:

english

File:

PDF, 299 KB

english, 1993

32

Truth in Marketing Theory and Research: An Alternative Perspective

Zinkhan, George M., Hirschheim, Rudy

Journal:

Journal of Marketing

Year:

1992

Language:

english

File:

PDF, 1.13 MB

english, 1992

33

Anti‐brand communities, negotiation of brand meaning, and the learning process: The case of Wal‐Mart

Hollenbeck, Candice R., Zinkhan, George M.

Journal:

Consumption Markets & Culture

Year:

2010

Language:

english

File:

PDF, 131 KB

english, 2010

34

From the Editor: Human Nature and Models of Consumer Decision Making

George M. Zinkhan

Journal:

Journal of Advertising

Year:

1992

Language:

english

File:

PDF, 345 KB

english, 1992

35

Cultural Differences and Advertising Expression: A Comparative Content Analysis of Japanese and U.S. Magazine Advertising

Jae W. Hong, Aydin Muderrisoglu and George M. Zinkhan

Journal:

Journal of Advertising

Year:

1987

Language:

english

File:

PDF, 1.69 MB

english, 1987

36

Revisiting Normative Influences on Impulsive Buying Behavior and an Extension to Compulsive Buying Behavior

Kwak, Hyokjin, Zinkhan, George M., Delorme, Denise E., Larsen, Trina

Journal:

Journal of International Consumer Marketing

Year:

2006

Language:

english

File:

PDF, 887 KB

english, 2006

37

From the Editor: Statistical Inference in Advertising Research

George M. Zinkhan

Journal:

Journal of Advertising

Year:

1993

Language:

english

File:

PDF, 385 KB

english, 1993

38

Assessing the Quality Ranking of the Journal of Advertising , 1986–1997

Zinkhan, George M., Leigh, Thomas W.

Journal:

Journal of Advertising

Year:

1999

Language:

english

File:

PDF, 3.11 MB

english, 1999

39

E-Collaborative Networks: A Case Study on the New Role of the Sales Force

Hollenbeck, Candice R., Zinkhan, George M., French, Warren, Song, Ji Hee

Journal:

Journal of Personal Selling and Sales Management

Year:

2009

Language:

english

File:

PDF, 174 KB

english, 2009

40

International Advertising: A Research Agenda

Zinkhan, George M.

Journal:

Journal of Advertising

Year:

1994

Language:

english

File:

PDF, 780 KB

english, 1994

41

An integrated framework for the conceptualization of consumers’ perceived-risk processing

Margy P. Conchar, George M. Zinkhan, Cara Peters, Sergio Olavarrieta

Journal:

Journal of the Academy of Marketing Science

Year:

2004

Language:

english

File:

PDF, 2.55 MB

english, 2004

42

Coke is It: How stories in childhood memories illuminate an icon

Kathryn LaTour, Michael S. LaTour, George M. Zinkhan

Journal:

Journal of Business Research

Year:

2010

Language:

english

File:

PDF, 393 KB

english, 2010

43

Book Review: Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity

Zinkhan, George M., Zimmer, Mary R.

Journal:

Journal of Marketing

Year:

1994

File:

PDF, 577 KB

1994

44

A Test of Two Consumer Response Scales in Advertising

George M. Zinkhan and Claes Fornell

Journal:

Journal of Marketing Research

Year:

1985

Language:

english

File:

PDF, 1.02 MB

english, 1985

45

Distance Learning Trends and Benchmarks: Lessons from an Online MBA Program

Hollenbeck, Candice R., Zinkhan, George M., French, Warren

Journal:

Marketing Education Review

Year:

2005

Language:

english

File:

PDF, 2.08 MB

english, 2005

46

Individual Differences and Marketing Decision Support System Usage and Satisfaction

George M. Zinkhan, Erich A. Joachimsthaler and Thomas C. Kinnear

Journal:

Journal of Marketing Research

Year:

1987

Language:

english

File:

PDF, 1.39 MB

english, 1987

47

Advertising Ethics: Emerging Methods and Trends

Zinkhan, George M.

Journal:

Journal of Advertising

Year:

1994

Language:

english

File:

PDF, 675 KB

english, 1994

48

From the Editor: Poetry in Advertising

George M. Zinkhan

Journal:

Journal of Advertising

Year:

1994

Language:

english

File:

PDF, 602 KB

english, 1994

49

Object-Orientation: A Tool for Enterprise Design

Richard T. Watson, George M. Zinkhan and Leyland F. Pitt

Journal:

California Management Review

Year:

2004

Language:

english

File:

PDF, 279 KB

english, 2004

50

Retail Spectacles and Brand Meaning: Insights from a Brand Museum Case Study

Candice R. Hollenbeck, Cara Peters, George M. Zinkhan

Journal:

Journal of Retailing

Year:

2008

Language:

english

File:

PDF, 606 KB

english, 2008

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